Laguna Pool Store is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience. This Statement of Privacy applies to the Laguna Pool Store Web site and governs data collection and usage. By using the Laguna Pool Store website, you consent to the data practices described in this statement.

Collection of your Personal Information

Laguna Pool Store collects personally identifiable information, such as your e-mail address, name, home or work address or telephone number. Laguna Pool Store also collects anonymous demographic information, which is not unique to you, such as your ZIP code, age, gender, preferences, interests and favorites.

There is also information about your computer hardware and software that is automatically collected by Laguna Pool Store. This information can include: your IP address, browser type, domain names, access times and referring Web site addresses. This information is used by Laguna Pool Store for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Laguna Pool Store Web site.

Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through Laguna Pool Store public message boards, this information may be collected and used by others. Note: Laguna Pool Store does not read any of your private online communications.

Laguna Pool Store encourages you to review the privacy statements of Web sites you choose to link to from Laguna Pool Store so that you can understand how those Web sites collect, use and share your information. Laguna Pool Store is not responsible for the privacy statements or other content on Web sites outside of the Laguna Pool Store and Laguna Pool Store family of Web sites.

Use of your Personal Information

Laguna Pool Store collects and uses your personal information to operate the Laguna Pool Store Web site and deliver the services you have requested. Laguna Pool Store also uses your personally identifiable information to inform you of other products or services available from Laguna Pool Store and its affiliates. Laguna Pool Store may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.

Laguna Pool Store does not sell, rent or lease its customer lists to third parties. Laguna Pool Store may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is not transferred to the third party. In addition, Laguna Pool Store may share data with trusted partners to help us perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to Laguna Pool Store, and they are required to maintain the confidentiality of your information.

Laguna Pool Store does not use or disclose sensitive personal information, such as race, religion, or political affiliations, without your explicit consent.

Laguna Pool Store keeps track of the Web sites and pages our customers visit within Laguna Pool Store, in order to determine what Laguna Pool Store services are the most popular. This data is used to deliver customized content and advertising within Laguna Pool Store to customers whose behavior indicates that they are interested in a particular subject area.

Laguna Pool Store Web sites will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Laguna Pool Store or the site; (b) protect and defend the rights or property of Laguna Pool Store; and, (c) act under exigent circumstances to protect the personal safety of users of Laguna Pool Store, or the public.

Use of Cookies

The Laguna Pool Store Web site use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize Laguna Pool Store pages, or register with Laguna Pool Store site or services, a cookie helps Laguna Pool Store to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same Laguna Pool Store Web site, the information you previously provided can be retrieved, so you can easily use the Laguna Pool Store features that you customized.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Laguna Pool Store services or Web sites you visit.

Security of your Personal Information

Laguna Pool Store secures your personal information from unauthorized access, use or disclosure. Laguna Pool Store secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. When personal information (such as a credit card number) is transmitted to other Web sites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

Changes to this Statement

Laguna Pool Store will occasionally update this Statement of Privacy to reflect company and customer feedback. Laguna Pool Store encourages you to periodically review this Statement to be informed of how Laguna Pool Store is protecting your information.

Contact Information

Laguna Pool Store welcomes your comments regarding this Statement of Privacy. If you believe that Laguna Pool Store has not adhered to this Statement, please contact Laguna Pool Store at service@lagunapoolservice.com. We will use commercially reasonable efforts to promptly determine and remedy the problem.